Code Of Ethics

Here are the Pet professional Guild guiding principles and professional code of ethics that we follow

The PPG Guiding Principles

To be in anyway affiliated with the Pet Professional Guild all members must adhere to a strict code of conduct. Pet Professional Guild Members Understand Force-Free to mean:
No shock, No pain, No choke, No fear, No physical force, No compulsion based methods are employed to train or care for a pet.

Here is our pledge:

We pledge to use our knowledge and skills for the benefit of pets and their owners.
We pledge to practice our profession conscientiously with dignity and in keeping with the principles of The Pet Professional Guild.
We pledge to accept, as a lifelong obligation, the continual improvement of professional knowledge and competence.
We pledge to commit to the highest professional and ethical standards in any business practices and in the approach to pet training and pet care.
We pledge to always treat customers with respect, kindness and caring.
We pledge to work openly and honestly with clients who share these values in their relationship with their pet and who:
- Enjoy working, playing and spending time with their pets.
- Integrate their pets into their family and are willing to teach them how to live in a human society.
- Recognize and understand the value, effectiveness and power of force-free training methods.
- Are dedicated to optimizing the physical, social and mental well-being of their pets.

Here are the The Guild’s Key Values:

First, do no harm. Our ethical principles allow for no harm and provide for the well being of each pet. Emphasize a 'holistic', force-free approach to pet training and pet care by attending to the physical, emotional and environmental well being of pets in our care.

All of the above can be found here:
The PPG's Key Charter can be found here:

Section Two PPG Member’ Professional Ethics

We always hold the pet’s welfare as our top priority. The pet is the vulnerable component in the consultation process as they cannot offer informed consent. The professionals’ role is one that is beneficial to the pet and never to its detriment. Always seek to do no harm.
Do not condone or endorse any treatment by a pet’s owner that is physically or mentally cruel. We will opt out of a consulting agreement rather than attempt to manage an unethical course of action.
We only consult with clients who offer cases that we have the professional competence to deal with.
We only use procedures, protocols and training tools that are empirically based and have a proven track record.
We always consider communications with our clients privileged. We will only break that confidentiality if a pet is being abused and the client cannot be dissuaded from using their current approach. We always act according to local and state laws in terms of reporting animal cruelty.
We recognize that the pet’s owner is responsible for their pet and the owner has the right to make decisions about the professional treatment of their pet.
Ensure all communications are professional and based in fact. When discussing industry practices, trends or issues, members will limit discussion to practices and consequences rather than the individuals using them thereby ensuring informed, professional and civil exchanges that enrich members and the industry of force-free pet professionals.
Apply the following ethical principles to each situation you encounter: - Respect for the freedom and dignity of others. - Do no harm. - Do good. - Act fairly. - Be faithful to promises made.

You will find the above Professional Ethics here: